The e-mailing as an effective and tenacious to consolidate direct. Interaction and opinion to achieve a more robust communication.
Much has been written about the benefits of email marketing compared to traditional mail: cost savings, shorter timings, personalized messages, direct means, etc ...
In Spain, over the past years, email marketing sector has been strengthened, making consolidated and mature into a fierce competitor of sending bulk mail, the latter in decline and only used by large marketing companies.