It is important to take into account the effect of this new service in the search results, which also adds to the current features recently built its new search engine "Google Instant."

These new appeals could make a decisive factor and influence the decisions of users in selecting the outcome or visit the different pages based on their aesthetic appearance.

In this sense, some believe it is too early to determine the precise effect that this change may cause, but there are some issues that companies should consider itself as the previous visual impact from different web sites may have a direct impact on the click -through or effectiveness of the links displayed regardless of its position in search results.